If you run a business, you probably know that picking the right bank isn’t just about opening an account. The bank you choose can affect how smoothly things run, how much you spend on fees, and even how fast your business grows. It might not seem like a huge decision at first, but there’s a … Read more
Walk into most workplaces, and you’ll hear talk about feedback. Some companies run annual reviews, others share thoughts in meetings, and a bunch are turning to what’s called “360 feedback.” If you’re not familiar, it means getting input from a bunch of people you work with: peers, direct reports, even customers. The idea is that … Read more
If you’ve worked in an office, you’ve probably heard of 360 feedback. It means getting feedback on your work—not just from your boss, but from folks all around you. That includes teammates, direct reports, and sometimes even customers. The idea is to get a “full circle” view, instead of just one person’s take. Fairness in … Read more
Brand lift is one of those phrases you see on agency slides or hear during big campaign recaps. But what actually is it, and why does it matter for social media? If you’ve ever found yourself nodding along when someone brings up “brand lift,” you’re not alone. Let’s try to put the jargon aside and … Read more
When people talk about “event marketing ROI,” they’re just asking: are your events actually worth the money and energy you put in? ROI stands for “return on investment.” For event marketing, it means the value you get back from organizing or sponsoring events—compared to what you spent to make them happen. So why does any … Read more
If you run or work in a service-based business, you hear a lot about “customer success” these days. It’s more than just a feel-good buzzword. Customer success is about making sure your clients actually reach their goals with your help—not just buy your services and disappear. So, why does it matter so much? In service … Read more